This Privacy Policy explains what information the Premium Fitness Brands website (the "Service"), operated by Premium Fitness Brands ("Premium Fitness Brands", "we", "us"), collects, how it is used and stored, and the choices you have. It should be read together with our Terms & Conditions Privacy Policy.
Short version: we only collect what you type into the site — quote/contact messages, reviews, and order details. Browsing preferences like your cart, wishlist, and currency stay on your own device. We never sell personal information.
01 Who We Are & Scope
Premium Fitness Brands supplies new and refurbished gym and fitness equipment. This policy covers information handled through this website only. It does not cover third-party websites we link to, whose own privacy policies apply.
02 Information You Give Us
We collect information only when you actively submit it:
- Quote & contact requests — name, email, phone number, country, city, the enquiry category, and your message.
- Reviews — the name you enter, your rating, your review text, and any photo you choose to attach. Reviews are displayed publicly on the site.
- Orders — the details needed to process a purchase or quote, such as the products selected, quantities, and the contact/delivery details you provide.
Please only include information in messages and reviews that you are comfortable sharing.
03 Data Stored On Your Device
To make the site work smoothly, some data is stored in your browser's local storage on your own device and is not transmitted to us, including: the contents of your shopping cart and wishlist, your selected display currency, cached exchange rates, and interface preferences. Clearing your browser data removes this information. Because it stays on your device, we cannot see or recover it.
04 How We Use Information
We use the information you submit to: respond to your enquiries and prepare quotes; process and fulfil orders; display the reviews you choose to publish; operate, maintain, and improve the Service; and prevent fraud, spam, and abuse. We do not sell or rent personal information, and we do not use it for third-party advertising.
05 Where Data Is Stored
Orders, quote/contact messages, and shared site content are stored in a database hosted by Supabase, our database provider. Supabase processes this data on our behalf and applies its own security measures; you can read its privacy documentation at supabase.com/privacy.
06 Third-Party Services
The Service relies on a small number of third-party providers, which may receive technical data such as your IP address and browser details when their resources load:
- Supabase — database hosting for orders, messages, and shared site content.
- Google reCAPTCHA — spam protection on the contact form. Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
- Google Fonts & CDN-hosted libraries (Font Awesome, jsDelivr, Cloudflare) — fonts, icons, and scripts that the pages load.
- Exchange-rate providers (open.er-api.com, exchangerate-api.com, frankfurter.dev) — anonymous requests made by your browser to fetch currency rates. No personal data is sent with these requests.
- Unsplash — product and background imagery loaded from Unsplash's servers.
07 Cookies & Similar Technologies
We do not set advertising or analytics cookies ourselves. The site uses browser local storage for the on-device features described above. Google reCAPTCHA may set cookies of its own as part of its spam-detection service; these are controlled by Google, not by us. You can manage or clear cookies and site data in your browser settings, though doing so may reset your cart and preferences.
08 Data Retention
We keep quote/contact messages and order records for as long as needed to handle your enquiry, fulfil orders, meet legal or accounting obligations, and maintain business records. Reviews stay published until you ask us to remove them or we remove them under our Terms. Data on your own device stays until you clear it.
09 Your Rights & Choices
Depending on where you live, you may have rights to access, correct, or delete personal information we hold about you, or to object to certain processing. You can also simply ask us — regardless of jurisdiction — to delete a message, order enquiry, or review you submitted, and we will action reasonable requests promptly. Contact us using the details below; we may need to verify that a request relates to your own data.
10 Security
We take reasonable technical and organisational measures to protect the information we hold, including transport encryption (HTTPS) and access controls provided by our database platform. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11 Children's Privacy
The Service is intended for adults and is not directed at children. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, please contact us and we will delete it.
12 International Transfers
Our service providers may store or process data on servers located outside your country. Where that happens, the data remains protected by the provider's safeguards and this policy.
13 Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top shows the latest revision, and material changes will be flagged on the site. Continuing to use the Service after changes take effect means you accept the updated policy.
14 Contact Us
Questions about privacy, or want data corrected or deleted? Get in touch.